Wake Up Tan
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Our Story
Founded by 2 childhood friends, Beauty by Earth began with a mission to create skincare made from clean, safe ingredients. Products powered by naturally derived ingredients, backed by science, and designed to actually work.
From humble beginnings in a garage to a trusted name in clean beauty, our journey has always been guided by one principle: transparency.
Today, that mission lives on in every formula.
Effective, thoughtfully crafted beauty products that deliver real results without compromising your health, values, or budget.
Perfect for every skin type
Dry Skin
Oily Skin
Combo Skin
Acne-Prone Skin
Sensitive Skin
Normal Skin
Mature Skin
Dull Skin
Self Tanner Body Lotion
Indulge in a luxuriously hydrating, streak-free glow with our best-selling Self Tanner Lotion. Infused with coconut oil, shea butter, and cranberry extract, this formula does more than tan—it deeply nourishes, rejuvenates, and hydrates for skin that looks as good as it feels.
With a creamy, fast-absorbing texture, it glides effortlessly, enveloping skin in a soft, tropical scent while developing into a radiant, sun-kissed bronze—no streaks, no orange. Clean, skin-loving ingredients ensure your glow is as natural as it looks.
- Hydrates, nourishes & perfects your skin
- Naturally derived DHA for a flawless, sun-kissed finish
- Zero orange, zero streaks—just pure radiance
Self Tanner Drops - Customizable Face Tanner
Your moisturizer. Your glow. Your rules.
Self Tanner Drops mix into any face or body moisturizer so you control exactly how tan you look — from a subtle morning glow to a deeper bronze. 96% of surveyed customers saw visible results, and 49% use drops specifically to tan their face.
No orange. No streaks. No overpowering self-tanner smell. Just clean ingredients and a natural finish that helps even out your complexion — so you can skip foundation and still feel put together.
Self Tanner Lotion Duo – Face & Body Bundle
Vegan Self Tanner Lotion Duo – Streak-Free Face & Body Bundle
This two-product bundle pairs the Vegan Self Tanner Body Lotion with the non-comedogenic Face Self Tanner Lotion to deliver a buildable, sun-kissed glow in as little as 6 hours — no UV exposure required. Formulated with organic aloe vera, shea butter, and cranberry extract; free from parabens, sulfates, and synthetic fragrances. Available in two shade ranges: Fair to Medium and Medium to Dark
Naturally, the best tan you've ever had.
Flawless Glow
Potent Botanicals
Lasts for Days
Happiness Guarantee
Made in Small Batches in the USA
Glow On. Zero Orange.
No streaks. No orange. Just your best skin, bronzed and beautiful. And best of all, no one will believe it's fake.
No streaks. No orange. Just your best skin, bronzed and beautiful. And best of all, no one will believe it's fake.
Better-for-you ingredients with the best results. Every application is infused with nature's most powerful botanicals — the kind that hydrate, soften, and care for your skin while they build your color. Clean enough to feel good about, effective enough that you'll never look back.
Made in Small Batches in the USA
Each batch of our tanners is crafted in small quantities right here in the USA. Every bottle is fresher and safer, with obsessive attention to detail.
60-Day Happiness Guarantee
We're so sure you'll love our self tanners, we give you 60-days to try it for a full money-back guarantee.
Better for you. Better for the planet.
Beauty by Earth is a certified plastic-neutral company. We're working to clean up plastics from the ocean. For every pound of plastic we produce, we clean up a pound of plastic from our oceans.
Thousands of Glowing Reviews
Handcrafted in small batches in the USA with attention to every detail for the highest quality product.
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Made with Nature's Best
Our products are crafted with the highest quality & best natural & organic ingredients. That's why they've earned top ratings from the Environmental Working Group (EWG). But don't just take our word for it.